About Us

12 combines digital with real-life for a unique shopping experience.

12 brings next-gen shopping technology to retail stores. Our app gives consumers the ability to interact with products, retail stores, and social media on their mobile devices. 12 works with all retail stores and makes shopping easy and fun.

While shopping at your favorite retailer, 12 lets you:

Scan products with your mobile device to view merchandise in more detail.

Buy, hold, or have products shipped to you without waiting in line.

Share your purchase experience with your friends via social media.

Get special product offers with the in-store 12 advertising screen and virtual kiosk.

12 also gathers valuable customer and product information for retailers which helps retailers increase sales, strengthen customer loyalty, and offer additional products to their customers. 12 even provides a tax-free program in certain countries to make shopping easier for tourists and reduce tax-free processing and administration costs for retailers.

12 seamlessly makes the shopping experience more fun for all types of retail stores while increasing sales and exposure by integrating the application with the stores existing inventory and shopping cart platforms.

The Products



Unifying Shopping eXperience System

USXS is the solution to all retail problems in reaching consumers. It seamlessly links all available technology systems and generates a truly exciting shopping experience.

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Special Offers Right now, Available!

SORA is a stand-alone promotion system that will increase sales by enables retailers to inform consumers about special offers and events.

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Sister Companies

Check out our sister companies in Japan and Hong Kong.


The Team

Managing Members

Angelo Ponzetta

Founder and Chief Executive Officer

Angelo is an Italian raised and educated in Switzerland. He has a degree in Engineering, a Bachelor degree in Organizational Management, and a Bachelor degree in Business Administration. Angelo has...

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Daniele Monteverde

Chief Financial Officer

With a doctor degree in engineering and business administration, Daniel Monteverde brings to the company a long career in management and 30+ years of experience in Japan and international markets...

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Mamoru Wakimoto

Chief Marketing Officer

Mamoru has 8 years of consulting experience in the field of Information Technology systems. He graduated from Keio University, and is a certified consultant for SAP financial modules and SUN certif...

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Shohei Murata

Chief Information Officer

Shohei has more than 8 years system design and programming experience. He has Bachelor Degree, in Applied Mathematics from the University of California. Shohei has worked and got his experience whi...

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Directors / Consultants

Henry Wong

Consultant and Co-Inventor

Henry has more than 15 years solid and extensive experiences on Internet technologies, online campaigns, digital strategy and related fields. He meets any challenges and is capable to solve most pr...

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Hanspeter Kappeler

Non-Executive Director

Hanspeter has more than 43 years of experience in retiling in Japan. He has been President of Christian Dior Perfumes, and Waterford Wedgwood, Chanel and in the build-up of iconic brands in Japan...

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Martin Uhlemann

Non-Executive Director

Martin has many years of experiences and responsibilities in different industrial areas. Responsible CEO for production corporate buy ins, strategic management, lean and innovation management, supp...

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Start shopping

Download 12 from the app store.